About Us
Results Driven Marketing (RD Marketing) is a UK B2B data and lead generation company helping businesses identify, reach and engage potential customers. We provide targeted B2B marketing data for email, telemarketing and direct mail campaigns, alongside managed email marketing, LinkedIn lead generation, data cleansing and audience targeting.
The company is directed by Iain Irvin, whose experience spans B2B sales, marketing, prospecting and business data. His current work also includes LLM optimisation, Generative Engine Optimisation (GEO) and AI search visibility, exploring how businesses can improve the way they are understood, mentioned and cited by AI platforms such as ChatGPT, Google AI and Perplexity.
Press releases
Iain Irvin Stakes His Claim as the King of UK B2B Lead Generation
Results Driven Marketing director brings more than a decade of B2B sales, marketing and data experience together with a growing focus on LLM... read more
27.09.2026 • By Results Driven Marketing
